Styalized Logo

Logo

After the creation of the show advertisement seen on another page in this portfolio, I was approached to create a more corporate/professional identity for the business as a whole.

In creating the new identity for this modeling agency, I actually started with the graphical “ad” type logo seen below.  Once I had that squared away, I came back and said to myself, “ok, now, I want an iconic logo that can be used on other items without the heavy graphics.”  The result is what you see above.  An iconic logo to gain brand recognition along with the clean type used to create the words that spell out the name of the company (and the tag line).  I also helped brainstorm the tag line.

"Ad" type display of logo/identity

“Ad” Type logo Display

For the background imagry, I wanted to include color yet it had to be subtle and diverse.  In addition, I wanted imagry that clearly depicted the fact that this is a modeling agency that has many different models, types, sizes, styles and genders … available for their clients.